Subtle effective advertising with Catfish Ads
Catfish Ads are an ingenious ad unit that is subtle in execution and delivers click-through rates way above the industry average of 0.2%. Delivery is capped at 1 impression per unique visitor to avoid duplication and irritation.
Upon completion of page loading, the Catfish Ad will surface discretely at the bottom of user's web browser, regardless of the page’s fold. Catfish Ads are therefore well within readers field of vision to command high eyeballs and yet poses minimal content blockage and distractions for positive impressions. Get great results via striking combination of colors, creativity, design and interactivity!
Catfish Ads will be launching some time in 2010 so if you want to keep abreast of updates and launch, follow us on Twitter or subscribe to our email list (don't worry - unlike most ad companies, we will not spam you!)
History
The Catfish technique was originally introduced by SitePoint back in 2005.
Using Matt Oakes' jQuery Catfish Plugin, we created an advertising framework which solely delivers the Catfish ad unit.
Inspired by Fusion Ads approach, Catfish Ads limits the number of adverts available on the network to ensure a superior quality for the consumer.
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